We collect personally identifiable information (“PII”) that is volunteered during sign up or in response to specific information requests explicitly presented to you. We may also collect your IP (Internet Protocol) address to help diagnose problems with our server, and to administer this Website. An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather broad demographic data.We may ask for your e-mail address during your use of the Website. Also, to make a purchase at DASH you may be requested to provide any or all of the following PII: first and last name, postal address, e-mail address, date of birth, telephone number and details of a payment mechanism, such as credit card details.

All PII is retained in accordance with the Data Protection Principles and other applicable data protection laws in Hong Kong.We use PII to provide you with information about DASH, to properly provide you with the Service and for marketing ourselves to you. It is our policy not to sell or pass any PII to any other organisations (outside our Company) unless we are required to do so for fraud prevention and detection. We will never sell or rent your PII to anyone else for their marketing purposes without your consent. However, we may pass your PII to our agents and subcontractors to help us with any of our uses of your data set out in this Policy. For example, we may use third parties to provide us with marketing or customer service assistance or send it to a credit card provider to process a payment. Our third party online payment system collects and records your first payment information as convenience, which will be transmitted by SSL directly to the bank for processing payment for your transaction and future transactions. Please note that DASH does not store any of this data and does not have any access to this data. If you wish us to inform our online payment system not to keep your credit card data on file, please call our Customer Service team at +852 2813 2853 and we will inform our credit card provider to delete the data. We also always reserve the right to disclose PII in order to:1. comply with applicable laws;2. respond to governmental enquiries (or enquiries from a legal, governmental or quasi-governmental or local authority agency or Internet protection agency of any type);3. comply with a valid legal process or procedure;4. protect our rights or property, this Website, and/or other users of this Website. By submitting PII to us, you acknowledge that provided we have used your data in the ways set out in this Policy, we cannot be held responsible for any use of your data by third parties who receive and process your data.

Your personal data will be stored at locations where Dash Living maintains operations (including Hong Kong and Singapore) as well as the location of your stay or visit. It will also be accessed and processed by our personnel and the personnel of our partners, affiliates and third party service providers, who may operate outside of Hong Kong and Singapore, but where we are satisfied that adequate or comparable levels of protection are in place to protect personal data held in that jurisdiction.

We may transfer your personal data to the following persons (in or outside Hong Kong or Singapore):

• (a) our insurers and bankers;
• (b) our auditors and external legal and financial advisors;
• (c) administrative service providers;
• (d) IT services and software suppliers;
• (e) other companies in the Dash group of companies

We use “cookies”, technology to store data in your computer using the functionality of your browser. A lot of websites do this, because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. You can usually modify your browser to prevent cookie use – but if you do this, the Service (and the Website) may not work properly. The information stored in the cookie is generated by Google Analytics and is used to identify you. It is anonymized and contains no identifiable information like email, phone number, name, etc. We also send Google your IP Address. This enables us to operate an efficient service and to track the patterns of behavior of visitors to the website. Also, in the course of serving advertisements to this Website (if any), third-party advertisers or ad servers may place or recognize a unique cookie on your browser. The use of cookies by such third party advertisers or ad servers is not subject to this Policy, but is subject to their own respective privacy policies. Please note that use of the Website, is neither intended for, nor directed to, children under the age of 18.

Please note that we may email you for the following purposes: As part of the Service. For example, we send (or may send) emails to you in some of the following example circumstances:1. after sign up, notifying you of your account details;2. as reminder emails about the services we offer;3. as newsletters;4. as promotional emails. However, in terms of any marketing or promotional emails we may send, we will always give you the chance to opt-out (or unsubscribe) from them in the future.

The PII which we hold will be held securely within our systems in accordance with our internal security policy and the law. Regarding information transmitted between the Website and/or users, while we take reasonable precautions to safeguard this information, we may be unable to prevent unauthorized access to such information by third parties or inadvertent disclosure of such information during transit. Users acknowledge this risk when communicating with the Website.

If there is a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation of DASH then, in our sole discretion, we may transfer, sell or assign information collected on and through this Website (including, without limitation, PII and other information), to one or more relevant third parties.

If you have any questions or concerns, please feel free to call our Customer Service team at +852 3001 5774